SmileDirectClub

Marketing Claims

Ireland

"60% less" claim is based on SDC SinglePay vs. median cost for orthodontic treatment. Treatment with SmileDirectClub clear aligners can cost as little as €1750. Median cost for orthodontic treatment is €3000 to €7000. Source.

 

“Straighten your teeth in less than 6 months”

  • “Less than 6 months” claim is based on the number of 22-hour wear customer orders (95%) with treatment plans that are 6 months or less.

 

“Straighten your teeth in as little as 4 months”

  • “As little as 4 months” claim is based on the number of 22-hour wear customer orders (68%) with treatment plans that are 4 months or less.

 

“Straighten your teeth in 4-6 months”

  • “4-6 months” claim is based on the number of customer orders (95%) with treatment plans that are 4, 5, or 6 months.

 

"Straighten your teeth and start seeing results in as few as 90 days"

  • “As few as 90 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 98% said they saw movement within the first 90 days.

 

"Straighten your teeth and start seeing results in as little as 60 days"

  • “As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 80% said they saw movement within the first 60 days.

 

“Many customers see results in as little as 30 days

  • “Many customers see results in as little as 30 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 50% reported seeing movement in first 30 days.

 

"More accessible"

  • Whether customers visit SmileShops or order Impression Kits online, clear aligner therapy through SmileDirectClub is more accessible than traditional braces because an individual can be evaluated for treatment from any location in Ireland.

 

“More convenient”

  • SmileDirectClub is more convenient than traditional braces because no office visits to a dentist or orthodontist are required, as is necessary for the management of traditional braces. A SmileDirectClub customer can manage their treatment, from beginning to end and including check-ins with their treating dentist or orthodontist, through our innovative teledentistry platform. The average SmileDirectClub total treatment time is also less than traditional braces: less than five months versus 17 months or longer.